Abbot

Running the marketing and visual media for Abbot Cars is an incredibly personal endeavor for me—it is not just about promoting a workshop; it is about sharing my family’s lifelong obsession with Porsche. As the third generation involved in the business, my role goes far beyond traditional marketing. It is about capturing the soul of our air-cooled restorations, bespoke racing builds, and Concours-winning projects. Whether I am curating our digital presence, shooting features that land in international magazines like Total 911 or Duck & Whale, or documenting our weekend racing campaigns from the pit wall, my focus is on authentic storytelling. My goal is to visually translate the meticulous craftsmanship, historical accuracy, and sheer mechanical passion that my dad, Tim, and our entire team pour into every single car that rolls out of our workshop.